People are visual creatures by nature. The show-me-don’t-tell-me line of thinking translates into invention publicity shots as well.
Last entry, we discussed how to write a good press release. Let’s say you are lucky enough to get a phone call from an editor who wants more information about your idea. A good, high-quality publicity photo could be very helpful.
With these ten easy tips, you can attempt to show your invention in its best light:
- Focus on your invention. We know you’re beautiful, but unfortunately, an editor is interested in seeing your invention, and not necessarily you. If your product can’t be easily understood in a still photograph, have someone take your picture while you demonstrate how to use your invention.
- Remember, the content of your photo should be appropriate for publication in a newspaper or magazine!
- If you’re using a 35-mm camera, choose a 400-speed film. This film works well in most lighting conditions.
- If you’re using a digital camera, set it at the highest possible resolution. This will result in a large, high-quality image. Do NOT send computer printouts or Polaroids. Send the images as a CD or via e-mail. If you mail the photos, be sure to mark “Do Not Bend – Photos” on the envelope.
- Get close to your subject. Take the photo from a variety of angles and distances. If you’re using a model, be sure not to cut off his or her head!
- Take the photo outdoors on a slightly overcast day (bright sun can wash out a photo). Or, take the photo indoors in a brightly lit room.
- Use background to your advantage. Eliminate clutter. You want an editor to see your invention, not the stuff piled around it. And don’t photograph a dark invention next to a dark background. A simple, plain tablecloth can make a good backdrop.
- Watch your fingers and the camera strap! The last thing you want is for your favorite photo to be ruined by a blurry finger in the way.
- Be sure that the image is not blurred. Sturdy yourself by standing with your legs slightly apart, keeping your knees slightly bent, and elbows close to your body.
- Finally, be creative and have fun with it!
Categorized in: Invention Marketing