July 8, 2016 10:07 am

Giving your invention a social media presence will help you greatly with marketing. Social media is no longer an option; having a presence is a standard for the industry. Social media can be time consuming. Luckily, there are many tools out there that can help you, from scheduling assistants to content creators, and from analytics to advertising. Check out this list of social media tools to help you promote your invention!

1. Hootsuite

Hootsuite is one of the most used and well-known social media management tools in the United States and around the world. The Hootsuite dashboard allows you to connect your social media channels and schedule posts through their web app. They also have a mobile app. Analytics, educational materials, contest creators, and other interactive tools make Hootsuite one of the most innovative social media apps out there. There are several pricing options, and even a free version so you don’t break the bank.

2. Canva

Visually engaging content is important for social media engagement. Graphic design isn’t easy, however. Canva is a drag and drop graphic design tool that allows you to create professional graphics and documents. Canva has a library of photographs, graphics, and fonts you can combine to create new visual content. Your invention’s social media followers will enjoy your new high-profile content and you will appreciate the time and money you have saved by using the program to do it yourself. Canva has an iPad app and offers free and paid pricing models.

3. Bit.ly

While not strictly a social media tool, Bit.ly is incredibly helpful when creating content. The link management platform allows you to shorten links, which is helpful when writing content for Twitter. Bit.ly also allows you to gain insight on who clicks your links through analytics. First, you shorten your link, then you share it through social media, email, and text. After your link has been shared and utilized, you can view statistics such as the age and gender of your audience, their location, and your campaign’s success. Bit.ly is free to use if you’re shortening links, but if you’re looking forward to analytics, you will have to pay.

4. Hashtagify

If you’re trying to up your Twitter strategy, this one is for you and your invention. Hashtagify helps you identify trending hashtags in your niche, which ideally leads to more people finding, favoriting, and retweeting your content. Simply search your keyword (new tech, household products, invention, etc.) and Hashtagify will populate a visual representation of the most popular hashtags revolving around that topic. Hashtagify can help you increase your Twitter followers and engagement, and best of all, it’s completely free.

5. Facebook Ads

If your product is ready to be introduced to the world, you probably are doing some sort of advertising. Social media advertising is something to consider if your product is ready for market and Facebook Ads is incredibly powerful. You can target people based on their age, gender, location, interests, job title, industry, income level, and other demographics. If you know your invention’s audience, you can target them with ads on Facebook, which many people use intermittently during all waking hours. Facebook advertising is paid, but you can buy ads for as little as $1.

For the busy inventor who needs to improve or maintain a social media presence, these tools and others like them can be a blessing. Social media tools can help save you time, create content, save money, and improve your strategies.

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