June 1, 2018 10:30 am

Social media is an important tool for marketing your invention idea or new product. However, you may find yourself intimidated by the idea of creating and managing multiple social media platforms and pages. Luckily, there are many tools to utilize in order to help your invention or product reach its social media potential.

Instagram Business

Depending on the target market for your invention, Instagram could be the ideal social media platform. One of the most important uses of Instagram is developing your brand. By doing so, you can also promote your invention idea. Luckily, there is Instagram Business to help you not only post about your product or invention, but also better reach that target market. Instagram Business allows you to create your own ads and promote your posts. There is more than simply directing your audience to your Instagram profile, but you can even send them directly to your website. With more than 800 million Instagram accounts worldwide, utilizing Instagram Business could make an impact on your brand.

Facebook Business Manager

One of the most important tools for successful social media marketing is Facebook Business Manager. With approximately 1 billion Facebook users, the odds of finding your target market on the social media platform are likely. Although this is true, not everyone can easily reach their target market on their own. This is where Facebook Business Manager comes into play. By learning how to use the business manager, you can begin the process of creating ads featuring your product or invention. This allows you directly target individuals who have interests that relate to your invention idea.

Sprout Social

All invention ideas are different, which could mean it might be necessary to create multiple pages on various platforms in order to see optimum results. Sprout Social is one of the best tools to use for managing these profiles. By combining your various profiles onto one single manager, you are able to post to many accounts from one place. This includes posting to Facebook, Instagram and Twitter, with the ability to schedule posts in advance. Another important aspect of Sprout is the capability to keep track of comments on your account, as well as be able to interact with followers from multiple accounts directly from one feed.


Developing content is a crucial part of social media marketing. Specifically, adding videos to your profile can be important for your invention idea. For certain small businesses, hiring a professional to create video content may not be an option. This is where Splice can be helpful. Splice is an app that allows you to easily edit and create professional video from an iPhone or iPad. By downloading the app, you are one step closer to creating quality videos that can highlight your invention or product.


Similar to video content, it can also be important to create quality images for your various social media platforms. Canva is a website that allows you to create professional looking images for sites such as Facebook, Instagram and more. By utilizing Canva, you can easily develop content with a cohesive theme. This includes color, formatting, and more. The simplicity of the site allows for almost anyone to create high-quality content for their invention idea.

Social media marketing can be intimidating, but luckily, there are a multitude of tools, websites, and apps that allow an inventor to create a professional looking social media presence. Not only can you create profiles for your invention idea, but you can also promote and advertise your product to your specific target audience. Instead of putting off creating various profiles, try these tools to easily develop sophisticated and quality social media profiles for your invention.

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