September 30, 2016 6:22 pm

Instagram, like Facebook, Twitter, LinkedIn, and Pinterest, is a very popular social media site, with more than 500 million active users. Unlike other sites, however, Instagram is more visually focused and the content uploaded on the site tends to be more artistic and creative. For inventors who use social media to promote their inventions, Instagram can be a great addition to your social media wheelhouse. Although it takes time and energy to have a truly great Instagram account, it can be beneficial to you and your invention to put in the extra effort.

Best Practices

Most business experts agree – social media is key to any small business development. Facebook and Twitter are the top two sites that social media strategists recommend, but Instagram is important too, especially if you offer something visual. If your invention lends itself to videos and photography, best practices dictate that you should be using and strategizing using Instagram. By using Instagram, you can post photos and videos of your invention in action to show your audience how it works, what problems it solves, and how it is innovative. You can also engage with your audience through the comments feature, which is a very important part of social media.

Branding and Content Marketing

Instagram can help you to develop the branding and marketing for your invention. By sharing high-quality visual content, you may be able to increase awareness of your invention. Instagram can help you develop your brand because it allows your audience to make a visual connection between your brand, your messaging, and how you see yourself. This social media network gives you a chance to share beautiful photography and more artistic content, as compared to Facebook or Twitter. Instagram is also a great place to share your content marketing pieces, such as videos and blogs. Your audience can interact with different types of content, giving them a varied, enjoyable experience on your page. The more networks you post your content on, the more people are likely to see and interact with it.


By utilizing Instagram hashtags, you can allow users to find your content and brand based on their interests. For example, some recommended hashtags are #inventor, #invention, #innovation, #smallbusiness, and any hashtags related to your specific industry. If people are interested in your invention’s industry or innovation in general, they will be able to find and follow you through the use of these hashtags. As a marketing strategy, you can also follow trending hashtags and join the trend or create content that relates to it, making you appear very relatable and up-to-date on current events.


If you’re willing to invest a little bit of money into your Instagram presence, you can drive people to your page or website by purchasing ads. Instagram ads can be used to boost your posts, send people to your website, get people to sign up on your website, reach new users, and more. These ads can be one image, a few images, or a short video. If you are trying to build a mailing list, prepare for a product launch, or sell inventory, advertising through Instagram may be able to help you with your goals.

Instagram is a little different from most other social media networks and that is why it is important for you to have as an inventor who is trying to promote your invention. By sharing high quality visual content, you can improve your branding and find new followers. Instagram is an important social media networks to have and the advertising platform may be able to help your endeavors.

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