September 27, 2017 3:47 pm

A sell sheet is a one page document with images and text that gives the viewer a high-level overview of your invention idea. It summarizes the most important information about your invention in a concise, easy to comprehend format, without giving away too much. A professional looking sell sheet can be a great tool to have in your invention portfolio. Think of it as a resume for your invention. If you are an inventor who likes to DIY their materials, you should consider making a sell sheet. But, how do you get started? Here’s some tips from our in-house specialists and graphic designers.

Include these elements in your sell sheet:

  • Product name or logo
  • Tagline
  • Inventor name, phone number, and email
  • Problem the product solves and the solution
  • Benefits
  • Features
  • Instructions
  • Images (Computer-Aided Design [CAD Drawing], photography, sketch, etc.)
  • Target consumer
  • Patent status
  • Social media info

For examples of sell sheets, take a look at Pinterest.

Plan Your Sell Sheet

This is an important document that may take a couple of drafts to get just right. Before you try to lay out the sell sheet and plan the design, make a list of all the things you want to put on there. Then, write out the wording you want to use so you can get your message just right. You should also identify and find your images before putting all the elements together. Once you have identified what you would like to include in your sell sheet, draw it out by hand using a paper and pencil. You don’t have to include all of the information; you are just planning your layout. This will give you the opportunity to see how much space you have available and how the information will all fit together. Once you’ve created these drafts, you can get busy designing your sell sheet!

Learn From Others

There are many free resources online that show you how to create a sell sheet. You can download templates, read additional articles, and even view examples from other products. If you’re looking at examples, be sure to check out sell sheets from products in your industry. These can give you an idea of the most appropriate and professional way to present your product. If you have any friends or family who work in marketing or business, don’t be afraid to have them look over your sell sheet. At the very least, it’s good to have another set of eyes review it for accuracy.

Use High-Resolution Images

The images included in your sell sheet should be clear, professional, high-resolution images. If your images are grainy or dark, they will not be well suited for a sell sheet. You can take high-resolution images of your product with a cell phone, so there’s no need to rent a professional camera or pay for photography services if that is not in your budget. To go the DIY photography route, check out this blog article for tips.

Include a Call to Action

Your sell sheet should make whoever is looking at it want to take an action. To encourage someone to take an action, you need to tell them what action to take. If you want someone to inquire about your invention idea, consider using something like “Call XXX-XXX-XXXX for more information.” If you have inventory of your product, consider saying “To place an order, email youremail@example.com.” You need to guide the person reading your sell sheet, so tell them what action you’d like them to take.

Make Use of Your Sell Sheet

Once you have this tool developed, make use of it! Print many copies, give some to your business partner, friends, and family, and take them with you wherever you go. If you’re attending a networking event, it’s essential that you take along many copies of your sell sheet. Put them in a nice folder or binder and bring them along, keeping in mind your elevator pitch. Your sell sheet can be an awesome tool, but only if you make use of it.

A sell sheet is a concise, easy to use document that gives an overview of your invention idea. It should be clear, pleasing to the eye, and easy for the reader to comprehend. A well-made sell sheet is a great tool to help explain your invention and pitch it to people who may be interested in it.

If you’d prefer to leave this project to the professionals, consider contacting InventHelp. We can help you to package your idea and submit it to companies who are interested in receiving new ideas on a confidential basis.

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