October 6, 2017 3:13 pm

Let’s be realistic – it’s probably not possible for you to carry your invention with you everywhere you go. Whether you have a drawing or a prototype, it would be quite cumbersome to take it everywhere with you. If it’s large, it would be difficult to contain. If it’s a drawing, you’d need to keep it flat and clean in a folder. If it has many parts, you’d have to keep it all put together while on-the-go, or assemble it when you got there. There’s just no way that you could carry your invention around with you 24/7…and no one expects you to, because that’s what a business card is for. Convenient, small, and easy to carry, there’s no reason that you can’t always have your business card on hand for some impromptu networking. Keep a couple stashed in your wallet or purse and you will always be prepared to meet new contacts.

Now that we’ve established that you should always have your business card, let’s consider what you should include on it. What is the point of a business card? A business card should be presented after introducing yourself to someone and discussing your invention or a similar topic. It’s a way for your new connection to remember you and contact you after the conversation. Presenting your business card is a call to action – you’ve met someone new and want to interact with them in the future, whether by email, phone, or in person. So, your business card should include the information necessary to make this happen. Here’s some tips to get started:

Include These Elements:

  • Your name and job title
  • Name of invention/business
  • Logo
  • Phone number
  • Email
  • Website
  • Social media profiles
  • Mailing address, if relevant
  • Tagline or slogan, if applicable

Use a Template

If you don’t have any experience in graphic design, it’s probably best that you opt to use a template to design your business cards. Any reputable business card site will have template options to help you create a clean and professional looking business card. The templates will have places for you to add text and logos and will allow you to choose your color scheme.

Make It Yours

The template you have chosen will help you lay out your business card, but you’re still in charge of picking design elements that fit with your brand. Your logo should be a main part of your business card. Include 1-2 main colors from your logo in the rest of your card, maybe for the font color for your name or invention. Use a clean, easy to read font that fits in well with your logo. If you’ve made any other marketing materials, such as a website or letterhead, your business cards should match the styles you’ve used for those other pieces. Feel free to be a little creative, but keep in mind you want your card to be eye-catching and memorable, so they should stand out in a good way.

Think about the Back

Business cards have two sides. However, you can get your message across with one side by including all your information. What should you put on the other side? Some people opt to leave theirs blank. Others will put their logo or a design on the other side. You could also consider adding a QR code that directs to your website. Including a photo, either of you or your invention, is another solid option. Design your card multiple ways and get a second opinion from family and friends.

Once you’ve designed and ordered your business cards, it’s time to use them! Put them in your purse or briefcase, stick some in your car’s glovebox, and throw some in your desk at work. You never know when you might meet a new person who may be interested in hearing about your invention idea. Give some to your spouse or family members who like to promote your invention – they can help out too! Most importantly, however, be sure to take many business cards with you when attending a networking event, trade show, or other similar event where you’ll be meeting new people in your industry. This is where you’ll pass out the majority of your business cards, so be sure to take enough with you. With a professional business card, you can appear much more polished and prepared to meet new people and create new opportunities.

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